A STYLISTICS ANALYSIS OF SELECTED BUYING AND SELLING DIALOGUES IN MALETE MARKET
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- NGN 3000
ABSTRACT
This study provides a comprehensive stylistic analysis of selected buying and selling dialogues in Malete Market, aiming to uncover the intricate interplay of linguistic, cultural, and social dynamics that characterize market interactions. The research delves into various stylistic features, including lexical choices, syntactic structures, and rhetorical devices, reflecting the diverse social and economic backgrounds of market participants. Lexical choices in the dialogues range from formal terms of respect, such as "Madam" and "Sir," to more informal and colloquial expressions like "Bros" and "Aboki." These variations are influenced by the participants' economic and social statuses, with more informal terms typically used by those of lower economic status to build rapport. Syntactic structures reveal a spectrum from simple and direct sentences common among lower-status individuals to complex and polite constructions used by higher-status participants. The use of rhetorical devices, such as flattery and urgency, strategically enhances persuasion and negotiation. The study also explores communication and negotiation strategies deeply rooted in cultural practices and social norms. Bargaining techniques, persuasive language, and politeness strategies are pivotal in market transactions, highlighting the importance of maintaining positive relationships and ensuring successful negotiations. Cultural values and social dynamics are vividly reflected in the dialogues, with respect for elders and community interconnectedness being paramount. Social roles, hierarchies, gender, and age considerations significantly influence the language and strategies employed, demonstrating the market's intricate social fabric. Economic and social status profoundly impact language use, with lower-status participants often resorting to more informal and direct language and personal appeals, while higher-status individuals use formal, structured, and assertive communication. These findings underscore the role of language as a marker of social and economic identity, shaping the interactions in Malete Market. The study concludes by emphasizing the need for training programs to enhance communication skills, promote cultural awareness, support language diversity, and implement economic empowerment initiatives. By addressing these areas, stakeholders can foster a more inclusive and equitable market environment, enriching the cultural and social complexity of market interactions in Malete.
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